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Event Production Name

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Client

Adidas

location

Rio de Janeiro, Brasil

date

Jan 2025

tags

Rio de JaneiroCarnaval

Filmed within the beaming architecture of The New York Public Library, the collection unfolded through a series of daringly exaggerated forms and an exchange between whimsy and drama.

Behind our lens at Marc Jacobs Runway 2025—making visual Marc’s theme of unflinching fashion. “Fear is not my enemy,” Marc writes in the show’s notes, “it is a necessary companion to creativity."